Our Team
Brian Himel
Brands Amplified was founded in 2013 by Brian Himel, an experienced sales and marketing professional with more than 25 years experience in print, digital and integrated sponsorships. Prior to launching Brands Amplified, Brian held senior leadership positions at Maple Leaf Sports & Entertainment, Live Nation Entertainment and Ticketmaster Canada.
Jory Amar
Jory joined the Brands Amplified team in 2017 after 10 successful years working in Sponsorship and Media Sales for Live Nation Entertainment & MLSE. Jory was responsible for creating, developing and executing multi faceted marketing partnerships for some of the most influential brands in the world. He has been recognized for his work with multiple marketing industry awards as well as 2 NBA Sponsorship of the Year awards (2015 & 2017) for his work on Swiffer and Go Daddy with the Toronto Raptors.
Jory brings a wealth of knowledge and relationships with him to Brands Amplified to be able to deliver best in class partnership programs. Jory’s specialties include strategic selling, business development, relationship management, sponsorship/advertising strategy, property valuations and asset development.
A solution based, strategic thinker with a passion for delivering partnerships that deliver results and cut through the clutter. Jory has always believed in the power of innovative partnerships by allowing brands to tap into an emotionally charged environment with a contextually relevant message to amplify the experience for the fans.